Hello, I’m Lysa! 
(pronounced "Lee" + "suh" or "Lisa")

I'm a digital producer who helps creatives & service-based entrepreneurs bridge the gap between their vision, strategy, and digital implementation.

So you have your WHAT
and you definitely know your WHY...
but HOW...
Well, that’s the one that is still eluding you.

The concept for your business is simple… in theory.
But when it comes to sitting down, planning it out or executing… well, any of it- you just get lost in a barrage of steps, blog posts, email campaigns, mailing list building efforts, and website edits.

That my friend, is what we in the biz like to call: spinning your wheels.
It doesn’t mean your business isn’t working, you just may have gotten a little lost somewhere between the A and the Z.

The good news is I’m here to help.
I can help you step out of YOUR head, YOUR box, YOUR business and see things from a fresh perspective.

As a digital producer, I bridge the gap between big picture vision, strategy, and implementation.

I Work With Entrepreneurs In Three Ways.

Your Digital Producer

"I need help producing my vision."

Are you trying to create online courses, digital marketing collateral, webinars, and more but don’t really know how to make all those techy pieces happen? Excellent! I can take your concepts and handle the production details, leaving you to focus on your business.

Your Team Partner

“I need you in my life.”

I offer a limited number of select clients the ability to hire me on as a key member of their operations. This work dives right to the heart of your business operations, with long term support, and an opportunity for continued digital production. 

Your Strategic Consultant

“I’m not sure where to start...”

Are you spinning your wheels on your next steps and not sure how to implement your business vision? Are you struggling to figure out where to put your focus? No worries - you and me will go over your whole shebang during comprehensive strategy sessions.

Over-Delivered On Everything

“Working with Lysa was an absolute dream. I’m very selective about the women I bring on to work in my business – mostly because I have a crazy work ethic and few people can keep up! From the moment I met Lysa, I knew I was in good hands. She’s one of those people who you can just TRUST to hold it all. Lysa blew me out of the water – she over-delivered on everything. She was always 3 steps ahead of everything I needed – strategizing solutions & creating new ideas. As a business owner, it’s rare to find someone like Lysa who has the same passion, attention-to-detail, and CARE that I do about my business. I felt totally supported with her at my side. I was able to hand over production, creation, organization, and marketing to her and just show up to do what I do best. I was able to shine knowing that she had my back. I literally want to hire her for LIFE! She’s incredible and highly suggest you find a way to work with her!”
julie santiago

Julie Santiago | Life Coach

Efficient, Self-Directed, A Strong Collaborator & Leader

“When I was having some struggles with a new hire, Lysa gave me such sound solutions I wound up bringing her on to lead operations and marketing for my growing team. At the time, I thought I was making another hire. Now, I realize I was making a significant investment in my business future–and my personal life satisfaction. Whether it’s resolving a hosting, website protection, or customer service problem, needing dynamic graphic posts or Facebook ads to drive significant traffic to an opt-in page or social media contest, or someone to help me host a webinar or co-lead a live event, Lysa over-delivers on the results I need. She is efficient, self-directed, a strong collaborator and leader…and above all else, she truly cares about her clients. Hiring Lysa has been one of the best business decisions I ever made.”
alexia vernon headshot

Alexia Vernon | Author of Step into Your Moxie®, Speaker, Coach, Leader

Intuitive Digital Production

Riddle me this...
Who can read between the lines, see the forest for the trees, and has mastered the spin-move? That would be me.

Building a business requires more than just having a website, publishing a newsletter, and selling a smattering of offerings. (But, I'm thinking you already know that, which is why you're here ;) ). 

You're feeling a little haggard, tired of doing "all the things" (half of which you barely think you implemented correctly anyways), and spinning in all directions.

Before you throw your business baby out with the bathwater, take a deep breath, and know you don't have to go it alone. 

Where you can find me

Digital Producer

Fresh Take Productions began with a simple concept: that relationships are the heart of every great business. As a digital producer, I partner with our clients to help them produce their vision and grow a sustainable business through creative relationship marketing strategies, digital production campaigns, and ongoing support.

Founder & Mentor

Our mission at The Valued Workforce® is to create working experiences built on sound principles where the business, and everyone in it, thrive. We believe that everyone benefits, both economically and emotionally, when people feel valued at work. 

Free resources to Kick Your business into High Gear

project prep

This free 15-page guidebook was created with one goal in mind – to help avoid the stall-outs that happen at the beginning of projects, and thus help solidify online working relationships, while removing initial frustrations. Complete with references and resources, it’s a must-have for any digital entrepreneur!

appreciation guide

This guide was created to help you to start an appreciation revolution in your workplace. we share insights, ideas, and tips to get you thinking more about appreciation at work. Learn how to infuse appreciation into your working environment and strengthen your relationships.