Discover How To
create for connection
& serve with soul


Develop a human connection.
Build stronger foundations.
Yield long-term loyalty.

Do you feel connected to your clients?

 honesty time:   business is personal

If your current relationships consist mostly of simple transactions,
your limiting yourself in more ways than you can imagine.

Well, hello there!


I’m Lysa, a creative strategist with a desire to help creative entrepreneurs and service-based businesses connect with their clients, customers, and team members on a human level. In a climate of extreme competitiveness, there is one unmistakable way to ensure long-term success. 

Through relationship marketing and value-based strategies, I can show you how to achieve sustaining success and transform the way you do business. It starts by leading with values, creating trust-based relationships, and forging a path to cultivating brand loyalty.

You're in the right place if you understand one simple truth:
It's not about you.


It's not about self-promotion and looking out for what's in it for you.
It's about honest, real appreciation and acknowledgement of others first.

If you can simply give from your heart and serve others with their best interests in mind,
then you will experience not only an enormous impact on your business, but in your life as well.

Ways to work with me


Creative Strategist


Fresh Take Productions began with a simple concept: that relationships are the heart of every great business. As a creative strategist, I partner with our clients to help them grow a sustainable business through creative relationship marketing strategies, digital production campaigns, and ongoing support.

Co-Founder & Mentor


Our mission at The Valued Workforce™ is to create working experiences built on sound principles where the business, and everyone in it, thrive. We believe that everyone benefits, both economically and emotionally, when people feel valued at work. 

Efficient, Self-Directed, A Strong Collaborator & Leader


“When I was having some struggles with a new hire, Lysa gave me such sound solutions I wound up bringing her on to lead operations and marketing for my growing team. At the time, I thought I was making another hire. Now, I realize I was making a significant investment in my business future–and my personal life satisfaction. Whether it’s resolving a hosting, website protection, or customer service problem, needing dynamic graphic posts or Facebook ads to drive significant traffic to an opt-in page or social media contest, or someone to help me host a webinar or co-lead a live event, Lysa over-delivers on the results I need. She is efficient, self-directed, a strong collaborator and leader…and above all else, she truly cares about her clients. Hiring Lysa has been one of the best business decisions I ever made.”
alexia vernon headshot

Alexia Vernon | Author of Step into Your Moxie®, Speaker, Coach, Leader

Over-Delivered On Everything


“Working with Lysa was an absolute dream. I’m very selective about the women I bring on to work in my business – mostly because I have a crazy work ethic and few people can keep up! From the moment I met Lysa, I knew I was in good hands. She’s one of those people who you can just TRUST to hold it all. Lysa blew me out of the water – she over-delivered on everything. She was always 3 steps ahead of everything I needed – strategizing solutions & creating new ideas. As a business owner, it’s rare to find someone like Lysa who has the same passion, attention-to-detail, and CARE that I do about my business. I felt totally supported with her at my side. I was able to hand over production, creation, organization, and marketing to her and just show up to do what I do best. I was able to shine knowing that she had my back. I literally want to hire her for LIFE! She’s incredible and highly suggest you find a way to work with her!”
julie santiago

Julie Santiago | Life Coach

Free resources to Kick Your business into High Gear


project prep

This free 15-page guidebook was created with one goal in mind – to help avoid the stall-outs that happen at the beginning of projects, and thus help solidify online working relationships, while removing initial frustrations. Complete with references and resources, it’s a must-have for any digital entrepreneur!

appreciation guide

This guide was created to help you to start an appreciation revolution in your workplace. we share insights, ideas, and tips to get you thinking more about appreciation at work. Learn how to infuse appreciation into your working environment and strengthen your relationships.