about lysa greer
The work is personal.
It always has been.
I'm Lysa Greer - business strategist & service designer.
I help soloists, small businesses, and organizations who are deep in the work - but noticing a gap between the experience they're creating and the impact they're having.
I see possibilities everywhere.
I started in radio in 2000 on a dare. I heard an ad on the radio for a sales executive, and a coworker dared me to send in an application and I landed the job. Later, thanks to reality TV, I was handed another opening and I took it. The morning show hosts introduced me as "The Crazy Canadian", and bam - a segment was born.
Over the next twelve years, I moved from mid-days to morning drive, produced campaigns, coordinated events that drew six-figure crowds, and led a corporate cause marketing effort I'm still proud of - PSAs featuring survivors of domestic violence, sharing their stories on air all part of the Walk a Mile event we were also co-hosting with a local shelter.
What I was really learning, even then, was how experiences shapes impact. Not as simply a concept, but as something you feel when it's working, and feel just as clearly when it isn't.
"The gap between what you intend and what people experience - that's where I work."
In 2014, I founded Fresh Take Productions, LLC. - a digital production and service design company built on that same belief. I work with small businesses to help them see what they've stopped seeing: the disconnects, the friction, the places where their vision and their client's reality are quietly drifting apart.
That work eventually grew into two frameworks. The Valued Experience® for soloists - entrepreneurs, independent leaders, anyone building something on their own terms. And The Valued Workforce® for teams - the shared experience of people who have to build something together. Different contexts. The same root philosophy.
Experience & Impact™ is the philosophy underneath all of it - the through-line connecting both branches. It's also becoming a book, arriving spring 2027.
I notice things. That's probably the most accurate way to describe what I do. I notice what's working, what's not, what's being felt, what's being said versus what's being heard.
And I help people do something about it.
The Data on Lysa Greer
Explore the excavation notes.
Myers-Briggs
INFJ - The Advocate
Rare, quietly determined, and driven by a sense of purpose that goes beyond the surface. INFJs see patterns other people miss, and feel compelled to do something about them. That describes my work pretty well.
CliftonStrengths — Top 5
Positivity · Restorative · Learner · Developer · Connectedness
I bring energy, I fix things, I keep learning, I invest in people's growth, and I see how everything is connected. In that order. That's not accidental - it's just how I'm wired.
The Fascination Advantage
The Intrigue: Passion + Mystique
I draw people in with warmth and hold depth in reserve. Open book on the outside, layered underneath. Prestige - the spotlight - is my dormant trigger. The work is the point, not the recognition.
DISC
Counselor
Steady, empathetic, and oriented toward people. I listen before I speak, and I take the relationship seriously — whether that's a five-minute conversation or a five-year working partnership.
Kolbe A Index
Implementor - Restore
My dominant instinct is to move toward what's broken, fractured, or abandoned - and fix it. Not because someone asked me to. Because it's just what I do.
Enneagram
Type 2 — The Helper
At my best: genuinely generous, deeply attuned to what people need, and motivated by care rather than obligation. At my edges: still learning to receive as freely as I give.
Languages of Appreciation
Words of Affirmation
Not affirmation in the cheerleader sense - words as in communication. The right ones, chosen carefully, said with intention. That's how I feel seen, and it's how I try to make others feel seen too.
The Values Bridge Assessment — Core Values
Cosmos · Workcentrism · Radius & Non Sibi · Voice
Faith guides me. Work is central to my identity - by choice, not default. I want to create change at a systemic level, and I want to do it through direct, personal impact on individual lives. I need to express who I am authentically in everything I do.
None of these assessments tell the whole story.
But together, they tell a true one.
coming spring 2027
EXPERIENCE & IMPACT™
How a Valued Experience Yields a Valued Workforce
One philosophy. Two contexts. The book that connects them and the entry point into everything else.
skills & expertise
The Work Behind The Work
The expertise behind the frameworks - explore the skills that fed what I build now.
Business strategy & service design
This is where everything converges. The broadcasting background, the events experience, the digital production work — all of it informs a strategic practice built on one belief: business is personal. I work with solopreneurs, small businesses, and organizations to close the gap between the experience they're creating and the impact they're having.
Website & Content
From website builds to content strategy to social media, I've worked across the full digital presence landscape - not as a specialist in any one platform, but as someone who understands how all the pieces connect to serve the client experience. That holistic view is what separates strategic content work from just posting.
Digital Production
Fresh Take Productions was built on digital production — the full-stack work of taking an idea from concept to published content. Podcasts, campaigns, digital launches, repurposing strategies that leverage an entire body of work. I've spent over a decade helping clients produce content that serves their audience and reflects their business with integrity.
Leadership & Consulting
Leadership work is where strategy meets people in the most direct way. I've worked with organizations on staff development, executive mentoring, board governance, and the kind of team dynamics work that requires both strategic clarity and genuine human attunement. This is The Valued Workforce® in practice.
Events & Promotions
Before service design had a name in my vocabulary, I was designing experiences at scale - events with six-figure attendance, community promotions that required precision logistics and people-first thinking. That background is the practical foundation of everything I now do with clients. I've always understood that an experience is something felt, not just attended.
Broadcasting & Media
Twelve years in radio gave me something most strategists don't have: a producer's ear and a broadcaster's instinct for what actually connects with an audience. I moved from mid-day to morning drive, led corporate cause marketing campaigns, and developed a deep understanding of how media shapes experience - long before I had language for it.
The official bio
With over 25 years of experience spanning radio, corporate cause marketing, promotional events, and service design, Lysa Greer is a business strategist & service designer who brings a rare combination of production instinct and strategic depth to her work.
She founded Fresh Take Productions, LLC in 2014 and has since developed two interconnected frameworks - The Valued Experience® and The Valued Workforce® - rooted in a single philosophy: that experience is the strategy, and impact is the proof. Her forthcoming book, Experience & Impact™, arrives spring 2027.
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